Monday, 14 October 2013

Tips For Improving Your Beauty Salon Business

The salon business can be quite competitive so it is important to stay on top of things if you want to continue to remain successful. If you are looking for ways to improve your salon business there are a few things you can do to help build and maintain the successful salon you always wanted.

Providing Desired Services

Make sure your customers are getting the level and types of services they want. You may want to question them or have them fill out an anonymous survey to see how they feel about the level of service they are receiving and to see if they have suggestions of additional services they would like to see offered in your salon.

If there is a particular service that a lot of people would like to see in your salon do some research to see what it would take to add this service in your salon. For example if clients would like facials and other skin care treatments you might consider adding some basic esthetician equipment and an esthetician to your staff, either part or full time.

Customer Service

While trained technique and experience are very important, your customers may tell you customer service is almost equally important. When people go to a salon or spa they want to feel like they are being treated well. It is important to treat each person with respect and make them feel cared for.

Depending on the service provided the customer may need instructions to take home with them after their appointment or they may want a brief description of what is being done and why. This can be especially important when spa services are offered.

Make the experience a good one so they want to come back again and again. Great customer service is a great way to get referrals and new business.

Sales

While sales isn't a very fun topic, it is a necessary one if you want to have a truly successful salon business. When it comes to sales the most important thing is to stock and sell products you like and believe in. You definitely don't want to pushy, but use the products you sell and have your staff show the customer what product is being used and how it is used to create that special look.

Be sure you have an attractive display case that is clean and well stocked. Place it in a convenient and visible area. If you carry good products that are hard to find some customers may come in just to get that specific product.

Marketing

Don't let the idea of marketing become overwhelming. If this feels like a foreign world to you consider taking a basic marketing class.

Depending on the size and location of your business your marketing techniques may vary. Of course budget is an important factor as well. One not as obvious way to market your business is to network and get to know other local business owners.

If you can make connections with other business owners you can refer customers to each other. Word of mouth is often the best way to attract new customers and it is a great way to cut your marketing costs.

Once you get new customers in your shop provide a good service, make them feel welcome and listen to what they say if they have suggestions of things they would like to see in your salon. Satisfied customers will make your salon business a successful one.





Source: Ezine article